Fullrun vs WordStream
WordStream tells you what to change. Fullrun changes it.
| Fullrun | WordStream | |
|---|---|---|
| Campaign creation | Fully automated | Guided wizard |
| Daily optimization | Autonomous — runs daily | Weekly alerts |
| Ad copy generation | AI-written & tested | Suggestions only |
| Negative keyword management | Automatic daily | Manual |
| Setup time | 5 minutes | 30+ minutes |
| Google Ads expertise needed | None | Some |
| Platform focus | Google Ads specialist | Google, Facebook, local |
| Hands-off management |
Recommendations vs. results
WordStream (now part of LocaliQ) built its reputation on the "20-minute work week" — log in, review alerts, click approve. That concept was smart when it launched. The problem is that 20 minutes of clicking "approve" on recommendations isn't the same as daily optimization.
Fullrun skips the middleman. Its AI agent optimizes bids, manages negative keywords, and tests ad copy every day. Not once a week when you remember to log in.
Multi-platform vs. specialist
WordStream tries to be everything — Google Ads, Facebook Ads, local marketing, reporting dashboards. Fullrun does one thing: Google Ads, and does it well.
If you need a single dashboard for Google, Facebook, and Microsoft Ads, WordStream covers more ground. If you want your Google Ads campaigns actually managed — not just monitored — Fullrun is the better fit.
The Grader is useful. Fixing problems is better.
WordStream's free Google Ads Grader is genuinely useful for a baseline assessment. It shows you where your account has problems — wasted spend, weak Quality Scores, missing extensions.
But knowing your account has problems and fixing them are two different things. The Grader gives you a report. Fullrun gives you an agent that acts on those same issues every day, automatically.
Frequently asked questions
- What is the main difference between Fullrun and WordStream?
- WordStream tells you what to do — weekly alerts, a grader report, recommendations you click through. Fullrun does it. It creates campaigns, writes ads, adjusts bids, and manages negative keywords daily without waiting for you to log in.
- How does Fullrun's pricing compare to WordStream?
- Fullrun starts at $149/mo with fully autonomous campaign management. WordStream's pricing varies by plan and ad spend tier. The key difference: Fullrun includes campaign creation, ad copy, and daily optimization in one price. WordStream charges for access to its recommendation dashboard.
- Is WordStream's Google Ads Grader still useful if I use Fullrun?
- The Grader is a free diagnostic tool — it tells you where your account has problems. It's useful for a baseline. But Fullrun doesn't just identify problems, it fixes them. Running the Grader on a Fullrun-managed account is a fine way to verify things are on track.
- Can I migrate from WordStream to Fullrun?
- Yes. Connect your Google Ads account, describe your product, set a budget. Fullrun's agent takes over from there. No export/import process, no reconfiguration.