Google Ads for chiropractors
New patients at $20-50 each. Service-specific campaigns that fill your schedule.
The challenge
Moderate CPCs that add up quickly
"Chiropractor near me" costs $4-12/click depending on your market. That's manageable per click, but with a limited daily budget, poor targeting can eat through $50-100/day without a single booked appointment.
Informational searches waste your budget
People searching "is chiropractic safe," "chiropractic vs physical therapy," and "does chiropractic work" are researching, not booking. These searches trigger your ads and cost you clicks from people who aren't ready to walk through your door.
Different services attract different patients
Back pain, sports injury, prenatal care, and auto accident recovery are all chiropractic — but each needs its own keywords, ad copy, and landing page. A sports injury patient doesn't respond to the same messaging as someone with chronic lower back pain.
The real value is repeat patients, not one-time visits
A new patient's first visit might be $75-150. But a patient who comes weekly or bi-weekly for 6+ months is worth $500-2,000+. Your ads should attract patients likely to commit to treatment plans, not one-time visitors looking for a quick fix.
How Fullrun helps
Chiropractic ads have some of the best unit economics in healthcare. At $8/click average and 10% conversion rate, you're paying $80/lead. A new patient's lifetime value is $500-2,000+. Even if only half your leads book an appointment, you're looking at 6:1 to 25:1 returns. The key is filtering out informational searchers who will never book.
Fullrun targets high-intent keywords: "chiropractor near me," "back pain treatment," "sports chiropractor," and "chiropractor accepting new patients." It blocks informational searches like "is chiropractic safe," "chiropractic school," "chiropractic salary," and "chiropractic vs physical therapy." Every dollar goes toward people ready to book.
Separate campaigns run for each service type — general adjustment, sports injury, prenatal care, auto accident recovery. Each gets tailored ad copy and a dedicated landing page. The AI optimizes bids per campaign based on which services generate the most booked appointments, not just clicks.
Frequently asked questions
- How much should a chiropractor spend on Google Ads?
- $500-1,500/mo for a solo practice. Multi-provider offices should budget $1,500-3,000. Chiropractic CPCs are lower than most healthcare verticals, so your budget goes further. At $8/click, $1,000/mo gets you roughly 125 clicks — enough to generate 10-15 new patient inquiries.
- What does a new patient cost from Google Ads?
- $20-50 per new patient inquiry. At $8/click average and 10% conversion rate, the math works out to $80/lead. With optimization, Fullrun pushes that down to $20-50. Given that a new patient's lifetime value is $500-2,000+, you're profitable from the first visit.
- Can I target specific chiropractic services?
- Yes. Fullrun creates separate campaigns for each service you offer — general adjustment, sports injury, prenatal chiropractic, auto accident recovery, etc. Each campaign has its own keywords and ad copy tailored to that patient type. This ensures the right message reaches the right patient.
- How long until I see new patients?
- New patient inquiries typically start within the first week. Chiropractic has shorter decision cycles than most healthcare — people with back pain want relief soon. The AI needs 2-3 weeks to optimize bids and block informational searches. By month two, cost per patient should drop 20-30%.