Not just another AI wrapper

ChatGPT can write ad copy. It can’t manage a Google Ads account. Fullrun is purpose-built PPC intelligence — bid math, campaign structure, and guardrails that general AI models don’t have.

43,680
Ad combinations tested per RSA
90%
Poisson confidence before any bid change
10
Max mutations per run — hard-capped

What makes Fullrun different

Purpose-built PPC intelligence that knows what general AI models don’t.

PPC-native intelligence

Built on bid management frameworks, match type strategy, and campaign structure best practices. Not a general LLM guessing at Google Ads.

Fights Google's defaults

Google optimizes for their revenue, not yours. Fullrun disables Display Network, Search Partners, and "interest" targeting on every campaign.

Data-driven bid math

Budget-proportional bid caps, Poisson-based keyword scoring, conversion-weighted bid adjustments. Every decision is calculated, not improvised.

Guardrails that prevent disasters

Mutation limits, budget caps, negative keyword validation. An LLM with API access can break your account. Fullrun can't.

ChatGPT vs. Fullrun

A general-purpose LLM doesn’t know PPC. Here’s the difference in practice.

Campaign structure
Generic advice from training data
Alpha/Beta framework with match type isolation
Bid management
"Try increasing your bids"
Budget-proportional caps with Poisson scoring
Google's defaults
Doesn't know they exist
Disables Display Network, Search Partners, broad match
Negative keywords
Suggests a few obvious ones
Validates, deduplicates, checks for conflicts
Account safety
No limits — can delete campaigns
Mutation caps, budget limits, rollback protection
Optimization cadence
When you remember to ask
Automatic daily triage and optimization

What happens when AI has no guardrails

Give any LLM access to the Google Ads API and it’ll confidently make changes that waste your entire budget.

“Set broad match on all keywords”

Budget drained on irrelevant searches within hours

“Enable Display Network on Search campaigns”

90% of spend goes to low-quality placements

“Remove all negative keywords to "increase reach"”

Ads shown for competitors, free seekers, and job hunters

“Set unlimited daily budget "to gather data"”

Entire monthly budget spent in a single day

Fullrun blocks every one of these. Mutation limits, budget caps, and PPC best practices are enforced server-side on every action. The agent physically cannot make these mistakes.

How the agent thinks

Every optimization runs through a structured decision pipeline — not a chat prompt.

1. Triage

Scans your entire account and ranks every issue by severity. Missing ads, overspending keywords, poor ad strength, missing extensions — nothing gets missed.

CRITICAL 2 ad groups have zero active ads
HIGH 3 campaigns missing sitelinks
MEDIUM 5 keywords below first-page bid
LOW Ad copy not tested in 14 days
2. Prioritize

Fixes the highest-impact issues first. A campaign with no ads gets fixed before ad copy is tested. Every action is ranked by expected revenue impact.

1. Fix missing ads (blocking all spend)
2. Add sitelinks (20-30% CTR lift)
3. Adjust bids (below first page)
4. Ad copy test (queued next cycle)
3. Calculate

Bid adjustments use your actual budget and performance data. Not rules of thumb — real math.

Keyword: "ppc management software"
Budget: $50/day
Bid cap: $50 ÷ 10 = $5.00
→ Set bid: $4.80 (pos 2-3)
4. Validate

Every mutation is checked against guardrails before it touches your account. If it fails, it doesn't execute.

✓ Bid ≤ cap
✓ 3 of 50 mutation limit
✓ No keyword conflicts
→ Approved. Applying.

See the difference yourself

Start a free trial and let Fullrun’s AI agent optimize your Google Ads account.

No credit card required. 14-day free trial.