Fullrun vs Opteo
Opteo monitors your campaigns. Fullrun runs them.
| Fullrun | Opteo | |
|---|---|---|
| Campaign creation | Fully automated | |
| Optimization approach | Autonomous agent | Suggestions you approve |
| Ad copy generation | AI-written & tested | |
| Negative keyword management | Automatic daily | Suggestions only |
| Setup time | 5 minutes | 15 minutes |
| Google Ads expertise needed | None | Intermediate |
| Starting price | $149/mo | ~$129/mo |
| Hands-off management |
Monitoring vs. managing
Opteo watches your Google Ads account and surfaces improvements — pause this keyword, raise that bid, add these negatives. You review each suggestion and push it live with one click. Their UI is clean and the suggestions are generally good.
The question is whether you want to review and approve every change, or have it handled. Fullrun doesn't surface suggestions. It implements optimizations directly — adjusting bids, managing negative keywords, testing ad copy — every day, without waiting for you.
Similar price, different product
Both tools start in the $130-150/mo range. The price is comparable. What you get is not.
Opteo gives you a suggestion engine. You still need to log in, evaluate each recommendation, and click approve. That takes time and it takes knowledge — you need to know whether Opteo's suggestion is actually right for your account.
Fullrun gives you an autonomous agent. It creates campaigns, writes ad copy, optimizes bids, and manages negative keywords. You check results when you want to, not because you have to.
Who Opteo is actually good for
If you're a PPC professional managing client accounts, Opteo is a solid second pair of eyes. It catches things you might miss and speeds up your workflow.
If you're a business owner who doesn't want to become a PPC professional, Fullrun is the better fit. You shouldn't need to evaluate bid adjustment suggestions to run Google Ads.
Frequently asked questions
- What is the main difference between Fullrun and Opteo?
- Opteo is a monitoring tool — it watches your campaigns and surfaces suggestions you review and approve one by one. Fullrun is a management tool — it runs your campaigns. It creates ads, adjusts bids, and manages keywords without waiting for approval.
- Is Opteo cheaper than Fullrun?
- Opteo starts around $129/mo, Fullrun at $149/mo. Similar range. The difference is what you're paying for: Opteo gives you a suggestion engine you act on. Fullrun gives you an autonomous agent that acts for you. The time savings alone close the price gap.
- Do I lose control with Fullrun compared to Opteo?
- You keep full access to your Google Ads account with both. Opteo lets you approve every change individually. Fullrun handles optimizations autonomously but you can review everything it does in a dashboard. It's a question of whether you want to be the bottleneck or not.
- Do I need Google Ads experience to use Fullrun?
- No. Describe your product, set a budget, and the AI handles the rest. Opteo assumes you know enough about Google Ads to evaluate whether its suggestions are good — which takes real expertise.