Fullrun vs Optmyzr
Optmyzr gives PPC pros powerful rules and scripts. Fullrun manages everything autonomously. Here's which one fits your situation.
| Fullrun | Optmyzr | |
|---|---|---|
| Approach | Autonomous AI agent | Rules & scripts you configure |
| Campaign creation | Fully automated | |
| Daily bid optimization | Rule-based | |
| Ad copy generation | AI-written & tested | Templates |
| Negative keyword management | Automatic, daily | Suggestions you review |
| Setup time | 5 minutes | Hours to configure rules |
| Google Ads expertise needed | None | Advanced |
| Starting price | $149/mo | $249/mo |
| Hands-off management | ||
| Best for | Business owners | PPC professionals |
Different tools for different people
Optmyzr is a great tool for experienced PPC managers. Its rule engine, custom scripts, and one-click optimizations make a skilled practitioner faster and more consistent. If you have a PPC team, Optmyzr makes them more efficient.
Fullrun is for business owners who want campaigns managed without PPC expertise. Instead of giving you better tools to manage campaigns yourself, the AI agent manages them for you. No rules to write. No scripts to configure. No suggestions to review and approve.
The core difference: Optmyzr requires you to know what rules to create. Fullrun decides what to do and does it.
The real cost comparison
Optmyzr starts at $249/mo. Fullrun starts at $149/mo. But the sticker price isn't the full picture.
Optmyzr assumes you already know Google Ads well enough to build effective rules and interpret the data it surfaces. If you don't have that expertise in-house, you need to hire it — a freelance PPC manager runs $50-150/hour. That turns a $249/month tool into a $1,000-3,000/month expense.
Fullrun includes the expertise in the software. The AI agent knows what optimizations to run, when to run them, and how to measure results. You don't need to bring PPC knowledge to the table.
When Optmyzr is the better choice
If you manage Google Ads for clients, Optmyzr's multi-account management and custom rule engine are built for you. If you have a dedicated PPC team that knows the platform inside and out, Optmyzr's granular controls let them work faster.
If you don't have a PPC team — and don't want to become one — Fullrun replaces the need for one.
Frequently asked questions
- What is the main difference between Fullrun and Optmyzr?
- Optmyzr requires you to know what rules to create. It's a power tool for PPC professionals — custom scripts, rule engines, bulk actions. Fullrun decides what to do and does it. You don't need to know anything about Google Ads to get results.
- Is Fullrun cheaper than Optmyzr?
- Fullrun starts at $149/mo. Optmyzr starts at $249/mo. But the real cost difference is the PPC expertise Optmyzr requires to use effectively. If you don't already have that expertise, you'd need to hire someone who does — or spend months learning.
- Should I switch from Optmyzr to Fullrun?
- It depends on who you are. If you're a PPC professional managing multiple client accounts, Optmyzr's rule engine gives you more control. If you're a business owner who ended up with Optmyzr because you thought you needed optimization tools, Fullrun is a better fit — it does the optimization for you instead of giving you tools to do it yourself.
- Can Fullrun handle complex Google Ads accounts?
- Fullrun handles campaign creation, bid optimization, keyword management, negative keywords, and ad copy testing for accounts spending up to $50K/month. For larger accounts with dozens of campaigns across multiple business lines, Optmyzr's granular rule system may give you more control.