Fullrun vs hiring a Google Ads agency
Most agencies charge $1,000-5,000/month and check your account a few times a week. Fullrun optimizes daily for $149-499/month.
| Fullrun | Typical agency | |
|---|---|---|
| Monthly cost | From $149/mo | $1,000-$5,000+/mo |
| Optimization frequency | Daily | 2-3x/week |
| Contract length | Month-to-month | 3-12 months |
| Time to launch | Same day | 1-2 weeks |
| 24/7 monitoring | ||
| Daily bid adjustments | ||
| Transparent changes | ||
| Campaign creation | ||
| Performance reporting | ||
| Dedicated account manager | ||
| Multi-platform strategy |
The math on agency attention
The average agency manages 20-40 accounts per strategist. That means your account gets maybe 2-3 hours of attention per week. The rest is spent on their bigger clients.
For that level of attention, you're paying $1,000-$5,000/month. And most of the actual work — adjusting bids, adding negative keywords, pausing underperformers — is the kind of repetitive optimization that software does better than humans anyway.
Fullrun runs those same optimizations every day, not 2-3 times a week. It doesn't get busy with other clients. It doesn't take holidays. And it shows you every change it makes, so you're never wondering what you're paying for.
When an agency IS the right choice
If you're spending $50K+/month on ads, need custom landing pages built, or need coordinated strategy across Google, Meta, and other platforms — an agency provides value that software can't. At that spend level, the percentage-based fee buys you dedicated senior strategists, not junior account managers juggling 30 clients.
But if you're spending $1K-$25K/month and primarily need someone to keep your Google Ads account running well, you're overpaying for agency overhead. That's the sweet spot where Fullrun saves you $1,000+/month while matching or beating agency-level optimization.
Frequently asked questions
- How much do Google Ads agencies typically charge?
- Most agencies charge either 15-20% of your ad spend or a flat fee of $1,000-$5,000/month. On a $5,000/month ad budget, that's $750-$1,000 on top of your spend just for management. Fullrun costs $149-$499/month regardless of how much you spend on ads.
- Can AI really replace a Google Ads agency?
- For businesses spending under $50K/month on ads, yes. The core agency work — bid optimization, keyword management, negative keyword discovery, ad copy testing — is exactly what Fullrun automates. The difference is Fullrun does it daily instead of 2-3 times per week.
- What do I lose by switching from an agency to Fullrun?
- You lose a human strategist you can call, custom landing page design, and multi-platform coordination. If those matter for your business, an agency is worth the cost. If you mainly need someone to keep your Google Ads account optimized, Fullrun does that better and cheaper.
- How long are agency contracts compared to Fullrun?
- Most agencies require 3-12 month commitments with early termination fees ranging from one to three months of management fees. Fullrun is month-to-month. Cancel anytime, no penalties.
- How fast can I switch from an agency to Fullrun?
- You can connect your existing Google Ads account to Fullrun in about 5 minutes. The AI agent reviews your current campaigns and starts optimizing the same day. No onboarding calls, no 2-week ramp-up period.