Fullrun vs Adzooma
Adzooma for learning. Fullrun for doing.
| Fullrun | Adzooma | |
|---|---|---|
| Campaign creation | Fully automated | Manual with templates |
| Optimization approach | Autonomous AI agent | Automated rules you set |
| Ad copy generation | AI-written & tested | |
| Negative keyword management | Automatic daily | Manual |
| Setup time | 5 minutes | 20+ minutes |
| Google Ads expertise needed | None | Basic |
| Starting price | $149/mo | Free tier available |
| Hands-off management |
Free tools still require your time
Adzooma has a free tier, and it's genuinely useful if you're learning Google Ads. Their optimization score shows you where to improve, the campaign builder walks you through setup, and automated rules let you set basic guardrails.
The catch: free tools require you to know what to do with them. Adzooma can tell you your campaigns need work. It can't do the work for you.
Fullrun doesn't give you tools. It gives you an agent that creates campaigns, writes ad copy, optimizes bids, and manages negative keywords daily. No rules to configure, no scores to check.
Different products for different stages
If you want to learn PPC, start with Adzooma. Their automated rules and campaign builder are decent for beginners, and the free tier means low risk while you figure things out.
If you want results without learning PPC, start with Fullrun. Describe your product, set a budget, and the agent handles everything from day one.
The gap between the two is in daily optimization. Adzooma gives you tools. Fullrun gives you outcomes. Where you are in your journey determines which one makes sense.
Frequently asked questions
- What is the main difference between Fullrun and Adzooma?
- Adzooma gives you tools to manage Google Ads yourself — templates, automated rules, optimization scores. Fullrun manages your Google Ads for you. It creates campaigns, writes ads, adjusts bids, and manages keywords autonomously. Tools vs. outcomes.
- Adzooma is free — why pay for Fullrun?
- Adzooma's free tier is genuinely useful for learning Google Ads. But free tools still require you to know what to do with them. Fullrun at $149/mo is fully autonomous — describe your product, set a budget, and the agent handles everything. You're paying to skip the learning curve and get daily optimization without doing the work.
- I'm new to Google Ads — which should I pick?
- Depends on your goal. If you want to learn PPC and manage campaigns yourself, start with Adzooma. If you want results from Google Ads without learning PPC, start with Fullrun. Both are valid paths — they just serve different goals.
- Can I switch from Adzooma to Fullrun later?
- Yes. Connect your Google Ads account to Fullrun, describe your product, and the agent takes over. Your existing campaigns and data stay in your Google Ads account regardless of which tool you use.