Google Ads for dentists
New patients for $25-75 each. No agency fees, no long-term contracts.
The challenge
Average CPC: $5-15. Emergency keywords hit $20+.
"Emergency dentist near me" can cost $20+ per click. "Dentist [city]" sits around $8-12. Without daily bid management, you're overpaying for every click.
Half your budget goes to irrelevant searches
Without negative keywords, you pay for clicks from people searching "dental school requirements," "dental assistant jobs," "free dental care," "dental insurance plans," and "dental hygienist salary." None of them become patients.
Agencies charge $1,000-3,000/mo on top of ad spend
A single-location practice spending $1,500/mo on ads shouldn't pay another $1,500 in management fees. That math doesn't work.
Google Ads is a full-time job you don't have time for
You need to add negative keywords daily, adjust bids by time of day, test ad copy, and monitor search terms. Miss a week and wasted spend piles up.
How Fullrun helps
Fullrun builds campaigns around your specific services and location. The AI targets high-intent searches like “dentist near me” and “emergency dental care [city]” while blocking the searches that waste your budget: dental school, dental assistant jobs, free dental care, dental insurance, dental hygienist salary.
A single-location practice in Austin spent $1,200/month and got 28 new patient inquiries — a $43 cost per lead. The AI adjusted bids daily, paused underperforming keywords, and added 40+ negative keywords in the first month alone.
You approve ad copy and set the budget. Fullrun handles everything else: keyword research, bid management, negative keywords, and search term monitoring. No Google Ads expertise required.
Frequently asked questions
- How much should a dentist spend on Google Ads?
- $1,000-2,000/mo for a single location. At $8-12/click average and a 10-15% conversion rate, that's 8-25 new patient inquiries per month. Start at $1,000 and scale up once you see your cost per patient.
- What is the typical cost per new patient from Google Ads?
- $25-75 per new patient inquiry with well-managed campaigns. In competitive metros like LA or NYC, expect the higher end. In mid-size cities, $25-40 is realistic. Compare that to direct mail at $100-200 per new patient.
- What dental keywords should I target?
- High-intent keywords: "dentist near me," "emergency dentist [city]," "teeth cleaning [city]," and specific services like "dental implants" or "invisalign [city]." Equally important: add negative keywords for dental school, dental assistant jobs, free dental care, dental insurance, and dental hygienist salary.
- How long until I see new patients from Google Ads?
- Most practices get calls within the first week. The AI needs 2-4 weeks to optimize bids, test ad copy, and build a negative keyword list. By month two, your cost per patient should be at or near your target.